Our in-depth expertise enables businesses to thrive in the dynamic healthcare and life sciences sectors. We craft innovative solutions and custom data products, leveraging AI/ML, advanced analytics, generative AI, and data engineering to help clients unlock self-reliance and enhance their operational strategies.
In today’s competitive landscape, businesses need robust sales strategies that drive growth and sustain long-term success. We apply data analytics and AI to create tailored solutions that enhance sales force productivity, boosting field engagement by 8x and maximizing sales outcomes.
Success in healthcare and life sciences marketing hinges on a strategic, data-driven approach. At VividCo, we empower clients with cutting-edge marketing solutions, including Marketing Mix Modeling (MMx), Next Best Action (NBA), omnichannel dashboards, and Multi-Touch Attribution (MTA) models, enabling them to achieve faster insights and decision-making—doubling their efficiency.
Effective data management is crucial for businesses handling complex datasets. Our custom solutions enhance data quality and optimize decision-making. Through strategic re-designing and re-platforming, we help clients reduce data-to-insight turnaround time by 30%, enabling them to make more informed, data-driven decisions.
Unlocking actionable insights from data requires advanced analytics. We apply state-of-the-art AI/ML techniques to various domains, including HCP targeting, prescriber journeys, patient flow models, and forecasting, to help businesses maximize value from their data and drive key decisions.
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Our Areas of Expertise
Patient Risk Assessment
Optimizing patient support programs (PSPs) is key to enhancing drug accessibility, usage, and adherence. Despite considerable investments, enrollment often falls short of expectations. Overcoming this challenge demands leveraging data-driven strategies with AI and machine learning technologies.
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Effectiveness of Promotional Campaigns
The rise of digital marketing channels has reshaped pharmaceutical advertising, enabling broader campaign reach. However, measuring the effectiveness of such campaigns requires an advanced, efficient, and adaptable AI/ML-powered solution.
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Enhancing Patient Support Programs
With the healthcare sector facing challenges related to patient non-compliance, optimizing support programs becomes critical. Addressing the diverse reasons behind non-compliance requires thorough analysis and targeted adjustments to ensure program success.
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