Setup for IR and Customer 360 Platform

Solution Identity Resolution & Customer 360
Solution Identity Resolution & Customer 360
Industry Retail
Region United States
Technology Customer Data Platform
Context
This case study highlights a solution we developed for a global fashion retailer, focusing on identity resolution and a Customer 360 approach. By consolidating and organizing customer data, we empowered the retailer with actionable insights that helped improve their marketing and advertising strategies. The integration of a Customer Data Platform (CDP) played a pivotal role in reducing costs and optimizing the customer experience.
Problem Statement

Our client, a renowned global fashion retailer, was facing significant challenges due to fragmented and unstructured customer data. This was negatively impacting their marketing and advertising efforts. The retailer sought a platform that could address these challenges and streamline their data processes. The primary issues included scattered customer data from multiple omnichannel sources, complex data integration needs, and stringent requirements for data accuracy and compliance. To resolve these issues, we proposed a CDP platform capable of creating a unified Customer 360 view. This platform would centralize and organize all customer data, providing easy access and enabling targeted marketing strategies aimed at specific customer segments.

Solution & Outcome

By implementing the Customer Data Platform (CDP), we consolidated fragmented data and created a unified Customer 360 view, which streamlined marketing campaigns. This resulted in targeted customer engagement and improved marketing performance. Our solution also supported compliance requirements and enhanced data accuracy across all touchpoints.

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